SFMF PRO | Google Ads Conversion Pixel - How Many and Where Should They Go? - EXPLAINED.
With Google Ads; there are 2 snippets.
Snippet #1: A global site tag snippet, and the second is a conversion snippet.
The global site tag can go sitewide. Meaning on all pages including the landing page you will advertise/send traffic to and the conversion page/thank you page as well. Hence, sitewide.
The conversion snippet, must only go on the thank you page. Meaning the page a visitor will be directed to after they optin from a Google traffic.
So essentially, you will see 2 snippets on conversion/thank you page only.
AND YES both snippets will be in the HFCM plugin.
HFCM = Header Footer Code Manager plugin.