SFMF PRO | How A Google Ads Campaign Using (Audiences/Keywords) Result In An Affiliate Commission For You?
Here is a breakdown of how a Google Ads campaign for your affiliate business turn into an affiliate commission for your business.
When you start running a Google/YouTube Ads campaign, any potential lead/subscriber you get will go through this funnel you build using SFMFPRO:
- Impression (Anyone who sees your video ad for longer than 10 seconds)
- View (Watching your ad - meaning they past the 10 second mark which means Google counts it as a view)
- Click (Clicks your link in the ad to go to your landing page)
-Subscriber/Optin/Prospect (Opting to your landing page. Then prospect/lead/subscriber starts to receive your automated email follow-ups you should already have in place at this point.)
-Sale/Commission (Prospect signs up to an offer you are promoting as an affiliate by using your affiliate link inside your email followups.
Now if this makes sense; we can move forward explaining how the audience/keywords you use matters; and how you can figure out your target audience by using audiences/keywords which are called "Custom Segments"
When you are using keywords in your campaign, you are basically telling Google:
"I want you to send me people who are interested in subjects relating to these keywords. I want these people to see my video ad so I can convert as much as I can from the traffic I receive and turn them into subscriber/leads/prospects on my autoresponder/AWeber list"
NOW; when you start generating subscribers/leads which happens over time by giving your campaign some time to collect data, you can then look at the performance of each keyword inside the "Custom Segments" you created for this ad; which again is your Google audience/keywords which are again, called "Custom Segments".
Let's say you are using only 3 keywords and let us hypothetically call them A-B-C
And let us hypothetically say your daily budget is $30 a day
-If the traffic from keyword A costs you $10 and you generated 5 Subscribers/leads from that keyword/audience, then your cost per lead (CPL) is going to to be $2
-If the traffic from keyword B costs you $10 and you generated 2 Subscribers/leads from that keyword/audience, then your cost per lead (CPL) is going to to be $5
-If the traffic from keyword C costs you $10 and you generated only 1 Subscribers/ leads from that keyword/audience, then your cost per lead (CPL) is going to to be $10
Based on the data and numbers you received from your campaign, you will know the cost per lead for each keyword. A more expensive leads does not always mean a better quality leads. And the opposite is also true. It just means when targeting that specific audience/keyword, coupled with your video ad.
This is your average cost per lead (CPL). Some times; it gets better over time as your campaign continues to collect data.
This is why running your campaign for a while without modifying things is always important.
As time goes by and your campaign starts to collect more data, you will be able to know which keyword/audience you should keep using and which keyword/audience needs to be replaced or removed.
At this point, you can test another keyword/audience or 2 at a time until you find the keywords/audiences that convert better than others with an affordable CPL.
you can continue building your campaign this way until you find the right keywords and then stick to them.
Side Note: You do not need many keywords as your final outcome/goals. We have some campaigns running targeting one keyword/audience only for the past several years. And it converts great.
More keywords is not great.
Less keywords is not great.
The perfect amount is just PERFECT!